Colombian singer Shakira’s five-concert series in El Salvador has drawn massive crowds, filling hotels and sparking a notable economic lift for the country. The shows, part of her Las Mujeres Ya No Lloran World Tour, expanded from an initial three dates after tickets sold out quickly, reflecting strong demand across Central America.
The events at the Jorge “El Mágico” González National Stadium began over the weekend, with two performances already completed. Authorities report that 135,000 people will attend in total, including 68,000 locals and the rest from abroad. Visitors from Guatemala, Honduras, Nicaragua, and Costa Rica make up a significant portion of the international audience, highlighting the tour’s pull in the region.
Hotels in San Salvador have reached full capacity, pushing some guests to book rooms in nearby coastal areas or surrounding cities. This influx supports local businesses, from restaurants to transportation services. Government estimates place the overall economic effect at around $55 million, far exceeding the original projection of $25 million.
The series has also created jobs, with 4,000 direct positions in event production and logistics, plus 7,000 indirect roles in related fields. This activity aligns with El Salvador’s efforts to promote itself as a secure destination for large-scale events, following initiatives like international surfing competitions and the Miss Universe pageant.
Tourism officials note that the concerts attract fans who extend their stays to explore the country, contributing to longer-term growth in visitor numbers. For Central American neighbors like us here in Costa Rica, the event shows shared opportunities in entertainment-driven travel, as regional fans travel across borders.
Shakira’s tour, which has grossed over $327 million globally and sold more than 2.5 million tickets, positions El Salvador as the sole Central American stop. The remaining shows continue this week, with fans praising the singer’s energetic sets featuring hits from her latest album.
This development points to shifting views on safety in El Salvador, where reduced crime rates under recent policies have encouraged more international gatherings. As the concerts wrap up, the economic gains could set a precedent for similar events in the region.
