Following the downturn of the national economy, coffee consumption in Costa Rica has dropped in recent years. To reverse the trend, roasters are launching a new media campaign.
The Seattle chain, which in city after city has prompted cafes to close or remake themselves to survive, recently said that it plans to open 50 stores in Colombia in the next few years.
Costa Rica celebrated the holiday with news that it would start a carbon-neutral certification program for coffee producers as it remembered the damage caused by coffee rust fungus this year.
A group of Costa Rican cafés has adopted the Italian tradition of "pending coffee," an anonymous charitable act of buying a cup of coffee for someone in need.
The hip new café features Chemex coffeemakers, tasty treats and a new pay-it-forward option via Café Pendiente, which allows customers to purchase coffee or lemonade for those who can't afford it.
