No menu items!

COSTA RICA'S LEADING ENGLISH LANGUAGE NEWSPAPER

HomeNewsCosta RicaCosta Rica promotes itself during Spanish soccer match

Costa Rica promotes itself during Spanish soccer match

Costa Rica on Saturday promoted itself as a “Sustainable Tourist Sanctuary” during the Copa del Rey soccer final between Barcelona and Athletic Bilbao.

The Tourism Board (ICT) ad appeared on the electronic billboards surrounding the pitch at La Cartuja Stadium in Seville.

The ICT described its promotional strategy in Spain as “making a tactical call to action with an invitation to reserve one of the two existing direct flights to our country and thus enjoy the natural beauties, the gastronomy, live the essential values ​​of life and reconnect.”

“Having the presence of the country brand in a sporting event like this one, where athletes of the level of Lionel Messi are playing and, therefore, is followed by millions of fans around the world, allows us to expose the name of Costa Rica as an option to visit and keep it in the minds of Spanish tourists,” said Ireth Rodríguez, ICT Promotion Manager.

The “Esencial Costa Rica” brand appeared 20 times throughout the match.

Viewers who could take their eyes off the billboards saw Messi score twice as Barcelona beat Athletic Bilbao, 4-0, to claim the title.

In 2019, nearly 70,000 people arrived to Costa Rica from Spain, representing 14% of European visitors.

Costa Rica receives direct flights from Spain through Iberia, while holiday airline IberoJet has announced a nonstop route starting later this year.

Trending Now

Keylor Navas Joins Pumas UNAM in Major Liga MX Transfer

Keylor Navas has agreed to become the new goalkeeper for Pumas UNAM, marking one of the biggest signings in recent Liga MX history. The...

Costa Rica Tops Latin America in Attracting Foreign Millionaires

Costa Rica is a country that attracts millionaires. Projections indicate that by the end of 2025, a total of 350 foreign millionaires will have...

Massive Cocaine Seizure at Costa Rica’s Moín Terminal Targets UK

Costa Rican police intercepted 810 kilograms of cocaine hidden in a banana shipment at the Moín Container Terminal in Limón headed for the United...

Costa Rica Opens New Pedestrian Bridge at Guayabo National Monument

Costa Rica has added a new attraction to its archaeological sites with the opening of a pedestrian bridge at Guayabo National Monument. The structure...

Keylor Navas Joins Pumas After Controversial Exit from Newell’s

Costa Rican goalkeeper Keylor Navas is officially the newest player for Pumas UNAM, but his move from Argentina’s Newell’s Old Boys has been anything...

Keylor Navas Leads Pumas to Victory in His Liga MX Debut

Keylor Navas kicked off his Mexican league journey with Pumas UNAM in style, leading the team to a 2–0 win over Querétaro at Estadio...
spot_img
Costa Rica Coffee Maker Chorreador
Costa Rica Coffee Maker Chorreador
Costa Rica Travel Insurance
Costa Rica Rocking Chait
Costa Rica Travel

Latest News from Costa Rica