• Costa Rica Coffee Guide
  • Costa Rica Travel Insurance

First look: Costa Rica’s new tourism campaign in the United States

September 5, 2019

Costa Rica this week launched a new tourism campaign in major U.S. and Canadian markets.

Branded “Only the Essentials,” the marketing push promotes Costa Rica as “an opportunity to connect with the essence of life: nature, well-being, culture and adventure.”

On Tuesday, we got our first look at a new television ad inaugurating the new campaign:

Now, thanks to President Carlos Alvarado, we have photos of Costa Rica-branded buses in action in New York and Texas:

The campaign will run for two years and target the U.S. cities of New York, Miami, Fort Lauderdale, Minneapolis, Las Vegas, Tampa, Orlando, Denver, Philadelphia, Phoenix, Seattle, Austin, Detroit, Los Angeles, San Francisco, Dallas, Houston, Atlanta, Boston and Chicago. In Canada, the campaign will include Toronto, Montreal and Calgary.

It is the first step in President Carlos Alvarados’s plans to reinvigorate the Costa Rican economy, in part through public and private investments.

You may be interested

Costa Rica to face Mexico at Estadio Azteca in September
Costa Rica
3083 views
Costa Rica
3083 views

Costa Rica to face Mexico at Estadio Azteca in September

Alejandro Zúñiga - August 11, 2020

The Costa Rica men's national soccer team will face Mexico next month in an international friendly at the venerable Estadio…

Guanacaste Tourism Chamber asks for Costa Rica to allow U.S. tourism
Costa Rica
20774 views
Costa Rica
20774 views

Guanacaste Tourism Chamber asks for Costa Rica to allow U.S. tourism

Alejandro Zúñiga - August 11, 2020

In an open letter to the government, the Guanacaste Tourism Chamber (CATURGUA) has asked that Costa Rica welcome tourists from…

News briefs: JobLink virtual job fair is underway
Costa Rica
20800 views
Costa Rica
20800 views

News briefs: JobLink virtual job fair is underway

The Tico Times - August 11, 2020

The coronavirus crisis has transformed life in Costa Rica, which has enacted measures to protect the capacity of its health…