• Tico Travel Surfing
  • Squaremouth travel insurance button 468x106
  • Costa Rica Coffee Guide
  • Costa Rica Real Estate

Winning on the cheap: Solís campaign spent a quarter of what Araya spent in the last election

May 7, 2014

Campaign spending results reveal that Luis Guillermo Solís and the Citizen Action Party (PAC) won Costa Rica’s 2014 presidential elections despite being outspent by a substantial margin.

PAC spent the third most of any party, behind the National Liberation Party (PLN) and the Libertarian Movement Party (ML), according to results obtained by the Supreme Elections Tribunal (TSE). The PLN and its candidate, former San José mayor Johnny Araya, spent $10.8 million compared to Solís’ figure of $2.8 millon. ML and its nominee, Otto Guevara, had the worst return on its investment, spending $4 million and coming in fourth in a first-round vote in February.

PLN outspent PAC in virtually every category, especially in staff salaries, where it maintained almost a 10-to-one advantage. However, PAC reported spending $64,000 on Internet advertising and web design compared to PLN’s $28,000. Prior to February’s Election Day, Solís said that his strong online and social media organizing would help vault him to victory.

Of the top five parties, PAC and FA were the most efficient with their elections spending, getting one vote for every $2.55 and $0.72 spent, respectively. FA’s numbers are misleading, as the TSE did not have their spending reports from January and February. ML had the worst performance on its campaign dollars, spending $10.10 for every vote received. This analysis included votes for president and the Legislative Assembly on Feb. 6, and did not include votes in the runoff election in April.

The TSE figures track spending by parties from October 2013 until the end April. Explore the full spending results below. The comparison with the U.S. election only includes spending from Costa Rica’s top five parties. “Office costs and supplies” refers to rent, electricity, computers, vehicles, fuel and other similar expenses.

You may be interested

Costa Rica adds 19 more coronavirus cases; 16 total patients have recovered
Costa Rica
9651 views
Costa Rica
9651 views

Costa Rica adds 19 more coronavirus cases; 16 total patients have recovered

The Tico Times - April 5, 2020

Costa Rica has confirmed 454 total cases of the novel coronavirus, the Health Ministry announced Sunday afternoon. The figure marks…

News briefs: Google data shows effects of Costa Rica’s social distancing
Costa Rica
2712 views
Costa Rica
2712 views

News briefs: Google data shows effects of Costa Rica’s social distancing

Alejandro Zúñiga - April 5, 2020

The coronavirus pandemic has impacted daily life in Costa Rica, which has declared a State of Emergency and enacted sweeping…

Slothy Sunday: Save a sloth; go solar
Sloth Sundays
772 views
Sloth Sundays
772 views

Slothy Sunday: Save a sloth; go solar

Zara Palmer / Toucan Rescue Ranch - April 5, 2020

Toucan Rescue Ranch has made a huge sustainable improvement moving into 2020: going solar! The Toucan Rescue Ranch has been…

Do NOT follow this link or you will be banned from the site!