No menu items!

COSTA RICA'S LEADING ENGLISH LANGUAGE NEWSPAPER

HomeNewsCosta RicaCosta Rica turns to influencers to promote tourism

Costa Rica turns to influencers to promote tourism

The Costa Rica Tourism Board is hiring social-media influencers to help promote the country to foreign visitors.

As part of the ICT’s international advertising strategy, “a program for niche influencers specializing in tourism and travel has been included,” the Costa Rican organization said in a statement.

“This material confirms the positioning of Costa Rica as the ideal destination to connect with the essentials of life and a safe destination despite the Covid-19 pandemic,” said Carolina Trejos, ICT Marketing Director.

The first such collaboration was published earlier this month by Rob Strok, an influencer who Travel + Leisure says manages to “capture an entire destination in a few seconds of footage, featuring the people, sights, and activities that make it great.”

Strok’s video, published to YouTube and Instagram, highlighted Pacific coast sunsets, canopy tours in Monteverde, imposing waterfalls, the Central Market in San José and other ecotourism attractions.

“New adventures await in 2021, and what better way to start the year than visit the beautiful country,” Strok wrote of Costa Rica.

Watch his video below: 

The ICT is also working with April Davidson, who in an Instagram post shared her experience in Turrialba, Cartago.

“This place is stunning!” she wrote. “So lush with life, and covered in farmlands due to the richness of the soil from the Volcano. The energy of this place is unreal, it’s so alive.”

Tourism is one of Costa Rica’s principal economic drivers. Before the pandemic, it contributed to 8.2% of the country’s gross domestic product (GDP) and created 9% of the nation’s jobs, according to the ICT.

Some 117,450 people visited Costa Rica in January and February 2021, down 83% compared to the same months in 2020 (699,673 people).

Costa Rica is welcoming tourists from anywhere in the world who purchase travel medical insurance. Click here to see Costa Rica’s entry requirements during the Covid-19 pandemic.

Trending Now

Costa Rica’s President Chaves Accused of Illicit Campaign Financing

On Monday, Costa Rica’s Prosecutor’s Office formally accused President Rodrigo Chaves along with six high-ranking officials and pro-government legislators of allegedly engaging in illicit...

Climate Change in Costa Rica Devastates Coffee Farms in Los Santos

In Costa Rica’s Los Santos region, famous for producing nearly half the country’s coffee, farmers are reeling from heavy losses driven by wild weather....

Costa Rica’s Pride 2025 Closing Event Bans Minors, Sparks Outrage

Costa Rica’s Pride 2025 closing event, set for June 29 at San José’s Plaza de la Democracia, was thrown into controversy when the government...

El Salvador Slams Paris Fashion Show Inspired by Cecot Mega-Prison Inmates

The president of El Salvador, Nayib Bukele, joked on Saturday that he could send inmates from his mega-prison to France, after they were represented...

Costa Rica and U.S. Strengthen Border Scans and Biometric Cooperation

U.S. Secretary of Homeland Security Kristi Noem met Wednesday with Honduran President Xiomara Castro to discuss security and migration, following her offer in Costa...

Costa Rica’s Piangua Mollusk Threatened by Pineapple Farm Runoff

Costa Rica’s Térraba-Sierpe National Wetland, a 33,000-hectare haven of mangroves and rivers, is under siege from an unlikely source: pineapple farms. A study by...
spot_img
Costa Rica Tours
Costa Rica Coffee Maker Chorreador
Costa Rica Coffee Maker Chorreador
Costa Rica Travel Insurance
Costa Rica Rocking Chait
Costa Rica Travel

Latest News from Costa Rica