No menu items!

COSTA RICA'S LEADING ENGLISH LANGUAGE NEWSPAPER

HomeTopicsBusinessCosta Rican sloths promote tourism at Los Angeles building

Costa Rican sloths promote tourism at Los Angeles building

A billboard ad displaying a Costa Rican sloth surprised workers this week at 3333 Wilshire Boulevard in Los Angeles, California.

The ad also caught the attention of passing pedestrians and motorists, who soon started taking and sharing pictures, the Costa Rican Tourism Board (ICT) reported.

The billboard displaying the popular tree-dwelling mammals is part of an official campaign, dubbed “Save the Americans,” to promote Costa Rica in the U.S. The campaign also includes a contest to win trips to Costa Rica among those who take a picture of the billboard and share it on their social media profiles using the hashtag #slothsweepstakes.

https://twitter.com/VinceDonVito/status/636023165425094656

Of all U.S. residents, Californians are considered the most likely to visit Costa Rica, Tourism Minister Mauricio Ventura said. Many are seasoned travelers, committed to sustainability, with high income and education levels, according to ICT research.

https://twitter.com/valis_111/status/635511227121209344

ICT’s Marketing Director Alejandro Castro said the sloth billboard was meant to surprise workers immersed in their daily work at the prominent building, which houses banks, insurance companies, law firms, real estate offices and technology companies.

The “Save the Americans” campaign, along with a parallel “Save the Canadians” campaign, aims to attract a segment of overworked and overstressed people who “increasingly are refusing to take time off and relax,” said 22squared, the advertising agency that designed the campaign.

More pictures of sloths will be hung outside buildings in other US and Canada cities in coming weeks, aimed at an audience “trapped” in their offices. The campaign also will include videos to be projected on buildings at night in high-traffic areas.

The Save The Americans / Save The Canadians ad campaign was launched in December and will extend through January 2016 with an investment of $3.3 million: 85 percent in the US and 15 percent in Canada.

Watch an ICT video of the billboard displayed in Los Angeles. 

And don’t forget to pick up all your #SlothKong swag at our Tico Times online store here

Trending Now

Panama Canal Warns of Traffic Decline as Economic Uncertainty Grows

The Panama Canal will take in about $400 million less in the next fiscal year due to a drop in ship traffic caused by...

Costa Rica Issues Green Weather Alert as Heavy Rains Expected

The National Emergency Commission (CNE) has declared a green weather alert across Costa Rica due to the expected increase in rainfall over the coming...

Route 32 Reopens Following Preventive Closure Over Landslide Risk

Route 32, which connects San José with Limón, was reopened this morning after being closed for nearly 12 hours as a preventive measure due...

Earthquake Shakes Costa Rica’s Central Valley

An earthquake shook Costa Rica early Friday morning. The tremor occurred at 12:45 a.m. with a magnitude of 4.4. Its epicenter was located 1...

Honduras Community Demands Justice in Environmental Murder Case

Three defendants accused of murdering an environmental activist in Honduras 11 months ago appeared before a court this Thursday for a preliminary hearing, the...

Panama Union Files Lawsuits Against Chiquita Over Mass Layoffs

Panama’s President, José Raúl Mulino, will meet in Brazil with U.S. banana company Chiquita Brands in search of an agreement for the company to...
L. Arias
L. Arias
Reporter | The Tico Times |
spot_img
Costa Rica Coffee Maker Chorreador
Costa Rica Coffee Maker Chorreador
Costa Rica Travel Insurance
Costa Rica Rocking Chait
Costa Rica Travel

Latest News from Costa Rica