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Monday, December 23, 2024

How Archie Fields Built a Legendary Lodge in Costa Rica

Archie Fields, a giant of a man, sat wearing a white guayabera shirt on the veranda overlooking the Río Colorado. Next to him were myself and two local women who worked at his hotel, the world-famous Río Colorado Lodge on Costa Rica’s northern Caribbean coast. The women jabbered away in Spanish and I didn’t understand a word they were saying. But I kept hearing over and over again the words “don Archie.” I remembered “The Godfather” movies from the ’70s and thought to myself, Holy crap! I’ve gone to work for the Mafia.
That was my first day of work for the late Archie Fields.

I have since learned to speak Spanish and that the word “don” is the equivalent of “mister,” a respectful title that has nothing to do with organized crime. Fields hailed from Tampa, Florida, and arrived in Costa Rica by way of the Bahamas, where he had set up a thriving tourist business but found it difficult to do business after the British gave up rule of the islands.

He then set up shop in Costa Rica and founded Swiss Travel, which today is one of the biggest travel agencies in the country. The landing of the first cruise ship in Costa Rica at the Caribbean port of Limón was organized by him. His Costa Rican Tourism Board license was No. 17.

In 1972, he bought a cabin in Barra del Colorado on the Caribbean coast and started the first boat tour down the Río San Juan and Tortuguero canals.

When he discovered what a great tarpon fishery the area offered, he added sportfishing. Cabin by cabin, he built the lodge until he had 19 rooms and created what has been called a “Rube Goldberg designed, Swiss Family Robinson type of fishing lodge.”

A history of celebrity and folklore infuses the lodge. Actor Lee Marvin and Minnesota Vikings coach Bud Grant used to fish there. Jimmy Buffett, in his book, “A Pirate Looks at Fifty,” describes Río Colorado as a place where overweight older guys who do not know much about fishing can get their picture taken with a large tarpon with relative ease and comfort. Novelist Randy Wayne White titled his “Batfishing in the Rainforest” after an experience at Río Colorado.

There are rumors that at one time a secret compartment below the lodge’s bar held a stash of guns that were secretly slipped upriver to Edén Pastora, “Comadante Cero,” and the Contras during the Nicaraguan Revolution. This was around the same time a Nicaraguan fighter plane blew up the fish house in Barra del Colorado because the pilot mistakenly thought he was over Greytown, Nicaragua.

Fields didn’t just come down here and grow wealthy. He gave back. The school system in Barra del Colorado went only up to the sixth grade in his day, so he sponsored many children who had to be fostered in Guápiles or San José to continue their education. Some have gone on to become doctors and business professionals.

He also led a campaign for conservation of Costa Rica’s marine resources. His secret to success was to “under promise and overdeliver.” He never put really large fish in his brochures or advertising materials. He wanted all his guests to catch a bigger fish than they were expecting.

The current owner of Río Colorado Lodge, Dan Wise, was in Costa Rica celebrating his 40th birthday when he met Fields at a hotel in San José. Fields convinced him to go fishing at his lodge. Over the years, Wise became a regular visitor. When Fields fell ill with cancer, he thought it would be too taxing for his wife, Anita, to run the remote lodge, so he decided to sell the business.

Wise humorously describes how he ended up owning the famous Archie Fields’ Río Colorado Lodge: “The name Archie Fields in the tarpon fishing business is equivalent to Colonel Sanders in the fried chicken business. [Fields] was quite a salesman, as he sold me a termite-infested wooden hotel in a town with no road access or fire department and talked me into leaving the country of my birth, abandoning a good law practice and living in a totally different culture in a tropical paradise. Meeting this silver-headed old man by chance certainly was a life-changing experience for me to say the least.”

Speaking from experience, I can say that living and working in Barra del Colorado is the Costa Rican version of Herman Wouk’s “Don’t Stop the Carnival.” Archie Fields left a lifelong impression on many people. To this day I can’t remember the date of my own father’s death, but I remember the day the big fisherman in the sky took Fields: April 8, 1993. A lot of people miss you, don Archie.

Todd Staley was the fishing manager at Crocodile Bay Resort in Puerto Jiménez, on southwestern Costa Rica’s Osa Peninsula.

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