No menu items!

COSTA RICA'S LEADING ENGLISH LANGUAGE NEWSPAPER

HomeTopicsBusinessMrs. Fields bakeries expanding Costa Rica, Colombia operations

Mrs. Fields bakeries expanding Costa Rica, Colombia operations

The local franchise of U.S. cookie company Mrs. Fields will add three new stores in Costa Rica, Operations Manager Jennifer Martínez said.

The California-based company distributes cookies, pastries and drinks and already has seven locations at local malls since entering the country in October 2012.

Mrs. Fields operations in Costa Rica mean an investment of $2 million for local franchisee Direct Investment, composed of investors from the United States and Costa Rica. They also own the franchise rights for Colombia, where they will open the first store in August, Martínez added.

Mrs. Fields stores are located in San José at malls San Pedro, Trejos Montealegre, Lincoln Plaza and MultiPlaza. In the province of Heredia, stores are located at malls Paseo de las Flores and Plaza Real Cariari, and in Cartago at Paseo Metrópolis.

Martínez said the three new stores represent an investment of some $450,000 and will be located at MultiPlaza del Este, east of San José, and at two new malls that will open in Desamparados, south of the capital and in the province of Alajuela.

The company also is in negotiations for distribution in major supermarket chains in the country.

Direct Investment also expects to start Colombia operations in August, with plans to open some 20 stores in the next five years.

Mrs. Fields was founded in Palo Alto, California, in 1977. The company has more than 300 franchises and licensed locations throughout the US and in 22 other countries.

Trending Now

Costa Rica Embraces IHRA to Combat Antisemitism in Region

Costa Rica has formally adopted the International Holocaust Remembrance Alliance's (IHRA) working definition of antisemitism. This step positions the country as the sixth in...

Judicial Corruption Exposed in Costa Rica’s Latest Drug Bust

Costa Rican authorities took down a cocaine smuggling operation Tuesday that moved drugs from South America to the United States, with a judicial worker...

Can Costa Rica’s Blue Zone Preserve Its Longevity Legacy?

The Nicoya Peninsula in Costa Rica is recognized worldwide as one of the five blue zones, where people live beyond the age of 90...

Massive Cocaine Seizure at Costa Rica’s Moín Terminal Targets UK

Costa Rican police intercepted 810 kilograms of cocaine hidden in a banana shipment at the Moín Container Terminal in Limón headed for the United...

Chiquita Executives Convicted in Colombia for Financing Death Squads

Colombian justice on Wednesday sentenced seven former executives of the multinational banana company Chiquita Brands to more than 11 years in prison and a...

Costa Rica Launches Traceability System to Tackle Illegal Logging

Costa Rica is advancing with the creation of a National Forest Traceability System, a key tool to guarantee the legality and sustainability of timber...
L. Arias
L. Arias
Reporter | The Tico Times |
spot_img
Costa Rica Coffee Maker Chorreador
Costa Rica Coffee Maker Chorreador
Costa Rica Travel Insurance
Costa Rica Rocking Chait
Costa Rica Travel

Latest News from Costa Rica