Starbucks to sell Tico brand in Costa Rica store
From the print edition
Bella Vista Coffee, hailing from Tres Ríos, southeast of San José, will be the first Tico coffee for sale in Starbucks’ new Escazú location, southwest of the capital, the daily La Nación reported.
The new store is the coffee giant’s first in Costa Rica. The chain, which has been a major buyer of Costa Rican coffee for years, will open its new store on Avenida Escazú sometime in the next two weeks, where patrons will find 250 gram bags of Bella Vista beans for sale.
“We are some of the principal suppliers of Starbucks, and they are the No. 1 individual buyer that Costa Rica has for its coffee,” Ronald Peters, executive director of the Coffee Institute of Costa Rica told The Tico Times in February. “Opening a café here gives national consumers a style [of drinking coffee] that is known globally, and in this way promotes the consumption of coffee. That is important for us” (TT, Feb. 3).
Starbucks administrators told La Nación they selected Bella Vista Coffee because it is grown between 1,350 and 1,500 meters above sea level, and has good quality, flavor and acidity.
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