Movistar ad airs in Costa Rica

September 20, 2011

Watch the commercial here.

The neon green “M” of Movistar has officially arrived in Costa Rica.  

On Monday night, Movistar, the cellphone moniker of the Spanish telecommunications company Telefónica, ran its first-ever television advertisement in Costa Rica. Between 7-8 p.m. on the nation’s largest public television stations, Movistar ran a cheerful, minute-long advertisement, catering to the heart strings of its new Costa Rican audience.

The commercial opens with a blue sky background and the wails of über-popular, and equally grating, song “Hey, Soul Sister,” by Train. Images of Costa Rica’s folklore follow, including the beach, kids drinking coconut water, or agua de pipa, street carnivals with dancers in giant mascaradas, and people in “Pura Vida” T-shirts.

Positive commentary accompanies the images, as Movistar claims to be “thrilled to arrive in the happiest country in the world,” a place that “traded guns for notebooks.” The commercial also deems pura vida to be the best slogan in the world and says that in Costa Rica, “family is first, second and third.”

“At Movistar we feel that sharing is very Tico,” the advertisement states. “And a country like that deserves to be connected.” 

Telefónica, along with Mexican-based giant América Móvil, known as Claro, will begin offering cellular service in Costa Rica in upcoming months. Both companies committed to multi-million dollar investments in January and are considered to be the largest competitors in the recently opened telecommunications market. On Jan. 1, 2009, the Central American Free-Trade Agreement with the U.S. (CAFTA) came into effect in Costa Rica and ended the 46-year monopoly in the national telecommunications sector held be the Costa Rican Electricity Institute (ICE).

In January, Telefónica paid a $95 million licensing fee to operate in Costa Rica.

CORRECTION: The original story referred to the $95 million that Telefónica  paid in January as an investment instead of a licensing fee.

Facebook Comments

You may be interested

Costa Rica celebrates 150 years of free education
Costa Rica
1 views
Costa Rica
1 views

Costa Rica celebrates 150 years of free education

Alejandro Zúñiga - April 22, 2019

Costa Rica on Monday celebrated 150 years of free, obligatory and state-paid education with a ceremony at the Escuela Jesús…

Alajuelense eliminated in the Costa Rican Clausura
Soccer
7 views
Soccer
7 views

Alajuelense eliminated in the Costa Rican Clausura

AFP and The Tico Times - April 21, 2019

Liga Deportiva Alajuelense tied 2-2 against the reigning champion, Club Sport Herediano, and was eliminated from the semifinals of the…

Costa Rica bets on ending fossil fuel use by 2050
Climate Change
48 views
Climate Change
48 views

Costa Rica bets on ending fossil fuel use by 2050

Marco Sibaja / AFP - April 21, 2019

Eric Orlich and his wife Gioconda Rojas own two electric vehicles, which they charge at home in the garage thanks…

Do NOT follow this link or you will be banned from the site!