• Costa Rica Coffee Guide

Heredia pub brings the bar home to patrons wary of new traffic law

December 24, 2008

Despite widespread frustrations over Costa Rica´s new traffic law, which cracks down on drunken driving, at least one entrepreneur is making the best of the situation.

To reverse reduced business at his bar, Alfredo Sánchez, owner of El Itabo in San Miguel de Santo Domingo de Heredia, north of San José, is arranging rides home for his customers and has started a food and drink delivery service.

Oscar Aguilar, manager of the National Liquor Factory, told the daily Al Día that alcohol sales at liquor stores and supermarkets have gone up since Jan. 1, but Sánchez says business at his bar has gone down.

Sánchez assumes this is due to the more severe traffic law that took effect on Dec. 23 and carries heavy penalties for people who drive while under the influence of alcohol.

Sánchez, 52, who has owned El Itabo for the past four years, says modifying his business plan is necessary because 40 percent of his revenue depends on beer and liquor sales, and the other 60 percent is food.

He lives in the area with his wife and children, and though he agrees that the laws were put in place for the safety of everyone, it´s still not easy to deal with the change.

“How am I even supposed to keep my house without the business I had?” says Sánchez. “It´s hard. We had to start the delivery system just so that I can sustain the bar.”

Sánchez is offering to deliver a large menu of food and full alcohol bottles. He is also offering the services of some friends who are willing to drive locals to and from the bar for a reasonable price, and if someone agrees to be a designated driver for a group, they are entitled to a free beverage and appetizer.

You may be interested

Nearly 100 locations now offer antigen tests for travelers in Costa Rica
Costa Rica
3271 views
Costa Rica
3271 views

Nearly 100 locations now offer antigen tests for travelers in Costa Rica

Alejandro Zúñiga - February 26, 2021

Several countries, including the United States, require that returning travelers test negative for the coronavirus. More than 100 labs in…

Costa Rica Covid-19 information from the U.S. Embassy
Costa Rica
1473 views
Costa Rica
1473 views

Costa Rica Covid-19 information from the U.S. Embassy

The Tico Times - February 26, 2021

The United States Embassy on Friday issued a summary of Costa Rica's coronavirus measures that our readers may find helpful.…

Costa Rica will (finally) support contactless payments on public transport
Costa Rica
1150 views
Costa Rica
1150 views

Costa Rica will (finally) support contactless payments on public transport

Alejandro Zúñiga - February 26, 2021

Costa Rica's next step toward modernizing its public transport system will be to allow contactless payments. The Railway Institute (INCOFER)…