Beware the ‘E-Word’

Tour companies and publications here and abroad were warned not to use the word “ecotourism” because it was a registered trademark belonging to local tourism operator Bary Roberts. His efforts to cash in on the e-word were short-lived, but Canadian Darren Hreniuk persisted well into the next decade in trying to claim exclusive rights to “canopy tours,” which he said were his patented invention.