Juan Valdez inaugurates its first Costa Rica store

May 29, 2015
3 Comments

Colombian coffee giant Juan Valdez on Thursday officially inaugurated the first of five coffee shops it plans to open in Costa Rica this year, representing a total investment of $2 million.

The coffee and souvenir shop launched operations earlier this month, however, company officials held the official opening ceremony this week.

The franchisee Corporación JV invested $450,000 on its first store located near La Sabana Park, west of San José. They currently employ 20 people directly and 24 indirectly.

The other stores will open in Desamparados, south of the capital, and in the provinces of Alajuela and Heredia. In total, the company expects to employ some 300 people by the end of the year.

Hernán Méndez, President of Procafecol, the company that manages the commercial expansion of Juan Valdez, said they are very excited to launch operations in Costa Rica.

“It is a big challenge for us to enter highly demanding markets and also represents an important step for our brand. We are confident that the quality of our coffee and the warmth of our service will fit well with Costa Ricans’ demanding palate,” Méndez said at the opening.

The Colombian company in recent years has shown interest in expanding its operation in Central America. Currently they have stores in Panama and El Salvador and on Thursday Méndez confirmed plans to open 40 locations in the region over the next five years, 15 of them in Costa Rica.

Juan Valdez is a fictional character created by the Colombian Coffee Growers’ Federation in 1958 to represent Colombia’s 500,000 coffee farmers, the company stated.

See also: Lawsuit filed over Juan Valdez and his mule

Facebook Comments

You may be interested

Pic of the Day: Costa Rica’s Isla Nublar (aka Cocos Island)
Pic of the Day
78 views
Pic of the Day
78 views

Pic of the Day: Costa Rica’s Isla Nublar (aka Cocos Island)

Alejandro Zúñiga - April 18, 2019

Isla Nublar, the setting for much of the "Jurassic Park" series, is unfortunately not a real Costa Rican island. Cocos…

Costa Rica holds Maduro regime responsible for diplomat’s safety
Costa Rica
12 views
Costa Rica
12 views

Costa Rica holds Maduro regime responsible for diplomat’s safety

AFP and The Tico Times - April 18, 2019

The Costa Rican Foreign Ministry said on Wednesday that it places responsibility with the Venezuelan government of Nicolás Maduro for…

Venezuela withdraws diplomatic credential from Costa Rican diplomat
Latin America
28 views
Latin America
28 views

Venezuela withdraws diplomatic credential from Costa Rican diplomat

AFP and The Tico Times - April 17, 2019

Venezuela withdrew the diplomatic credential from the Costa Rican chargé d'affaires on Tuesday in retaliation for the country’s acceptance of…

Do NOT follow this link or you will be banned from the site!