No menu items!

COSTA RICA'S LEADING ENGLISH LANGUAGE NEWSPAPER

HomeTopicsBusinessJuan Valdez inaugurates its first Costa Rica store

Juan Valdez inaugurates its first Costa Rica store

Colombian coffee giant Juan Valdez on Thursday officially inaugurated the first of five coffee shops it plans to open in Costa Rica this year, representing a total investment of $2 million.

The coffee and souvenir shop launched operations earlier this month, however, company officials held the official opening ceremony this week.

The franchisee Corporación JV invested $450,000 on its first store located near La Sabana Park, west of San José. They currently employ 20 people directly and 24 indirectly.

The other stores will open in Desamparados, south of the capital, and in the provinces of Alajuela and Heredia. In total, the company expects to employ some 300 people by the end of the year.

Hernán Méndez, President of Procafecol, the company that manages the commercial expansion of Juan Valdez, said they are very excited to launch operations in Costa Rica.

“It is a big challenge for us to enter highly demanding markets and also represents an important step for our brand. We are confident that the quality of our coffee and the warmth of our service will fit well with Costa Ricans’ demanding palate,” Méndez said at the opening.

The Colombian company in recent years has shown interest in expanding its operation in Central America. Currently they have stores in Panama and El Salvador and on Thursday Méndez confirmed plans to open 40 locations in the region over the next five years, 15 of them in Costa Rica.

Juan Valdez is a fictional character created by the Colombian Coffee Growers’ Federation in 1958 to represent Colombia’s 500,000 coffee farmers, the company stated.

See also: Lawsuit filed over Juan Valdez and his mule

Trending Now

Costa Rica Surf Film Festival Honors ‘Pura Vida Bodysurfing’ with Top Audience Award

Pura Vida Bodysurfing is an award-winning short film that strips surfing back to its essence—riding waves without a surfboard. Filmed across Costa Rica’s legendary...

Retired Nicaraguan Army Captain Sentenced to 50 Years for Treason

A retired military officer was sentenced to 50 years in prison in Nicaragua for the crime of "treason against the homeland," his family denounced...

Celso Gamboa Allegedly Ran Drug Ring with Costa Rican Government Ties

Celso Gamboa, once Costa Rica’s Security Minister and a Supreme Court judge, now faces extradition to the U.S. for leading a major cocaine trafficking...

Costa Rica Maintains Economic Stability Amid Global Tensions

Costa Rica is holding steady economically despite global tensions sparked by conflicts involving Israel, the United States, and Iran, according to Federico Quesada Chaves,...

Costa Rica’s Pride 2025 Closing Event Bans Minors, Sparks Outrage

Costa Rica’s Pride 2025 closing event, set for June 29 at San José’s Plaza de la Democracia, was thrown into controversy when the government...

Why Costa Rica Feels Like a Safe Haven for This Longtime Expat

If someone asked me to sum up why I live in Costa Rica in 5 words or less, my answer could well be: “It...
L. Arias
L. Arias
Reporter | The Tico Times |
spot_img
Costa Rica Tours
Costa Rica Coffee Maker Chorreador
Costa Rica Coffee Maker Chorreador
Costa Rica Travel Insurance
Costa Rica Rocking Chait
Costa Rica Travel

Latest News from Costa Rica