No menu items!

COSTA RICA'S LEADING ENGLISH LANGUAGE NEWSPAPER

HomeTopicsBusinessCosta Rica promoted at tourism fairs this week in France and Brazil

Costa Rica promoted at tourism fairs this week in France and Brazil

Tourism officials and business representatives this week are promoting Costa Rican destinations at two international tourism fairs in Europe and South America.

Officials from the Costa Rican Tourism Board (ICT) and representatives from 11 tourism businesses, including hotels, tour operators and car rentals, among others, are participating in the international tourism fair Top Resa in Paris, France, held Wednesday to Friday.

Tourism Minister Wilhelm von Breymann noted that France is the third largest source of European tourists, following Spain and Germany.

“Top Resa is one of the most important events for Costa Rica as it brings together thousands of people in the industry,” the tourism minister said.

Participants hail from 152 countries, and the fair is an opportunity to network and learn about innovative products, he added.

According to the ICT, just under 40,000 French travelers visited Costa Rica last year, primarily drawn by nature-related activities, sustainable tourism and volcanoes. French tourists stayed in the country an average of 14 nights and spent about $96 per day, the report added.

The ICT also joined local tourism business owners in São Paulo, Brazil, at the International Fair of the Brazilian Association of Travel Agencies, AVAB 2014, held Wednesday to Sunday.

“The AVAB Fair is the country’s most important [tourism fair], bringing together 80 percent of the market share of Brazilian travel agencies,” ICT Marketing Director Alejandro Castro said.

“Most Brazilians who visit our country rely on a travel agency, so it’s important to influence [the agencies],” he said.

For the Costa Rican Tourism Board, recent efforts to promote this country as a destination in Brazil and elsewhere began before the FIFA World Cup earlier this year. During the World Cup, Costa Rica promotional campaigns took place in several newspapers and TV stations across the world.

ICT officials say Brazil has important potential for the tourism market. Last year, 15,934 Brazilians traveled to Costa Rica, staying an average of 13 nights and spending about $125 a day.

Trending Now

Costa Rica Court Sanctions Road Official Over Delayed Wildlife Crossings

Costa Rica’s wildlife faces perils, as authorities have continously failed to build wildlife crossings. Nonetheless, the Constitutional Court has taken a firm stance in...

UN Denounces Guatemala Over ‘Inhuman’ Indigenous Evictions

The United Nations Special Rapporteur on the right to adequate housing, Balakrishnan Rajagopal, called on the Guatemalan government on Friday to halt the “inhuman”...

El Salvador at Center of Controversial U.S.-Venezuela Detainee Exchange

Salvadoran President Nayib Bukele received the 10 Americans exchanged on Friday between Washington and Caracas for 252 Venezuelans who had spent four months in...

Costa Rica Fails to Meet Human Rights Standards for Deportees

The Ombudsman's Office has confirmed that Costa Rica was unprepared to provide adequate care for deportees who have entered the country since February. This...

Costa Rica Celebrates 201st Annexation Anniversary With New Nicoya Park

Nearly 200 people joined the Municipality of Nicoya this Sunday to inaugurate a new park at the Annexation Monument, an initiative that blends recreation,...

Chiquita Executives Convicted in Colombia for Financing Death Squads

Colombian justice on Wednesday sentenced seven former executives of the multinational banana company Chiquita Brands to more than 11 years in prison and a...
L. Arias
L. Arias
Reporter | The Tico Times |
spot_img
Costa Rica Coffee Maker Chorreador
Costa Rica Coffee Maker Chorreador
Costa Rica Travel Insurance
Costa Rica Rocking Chait
Costa Rica Travel

Latest News from Costa Rica