Costa Rica ranks third in Latin America in country brand evaluation

October 8, 2013

Costa Rica as a brand obtained the third highest score among 21 countries in Latin America, according to a study released by U.S. company Future Brand.

Brazil and Argentina top the Country Brand Index Latin America, which is based on interviews with 2,000 frequent travelers from outside the region. It also took into account analysts’ opinions, information provided by brand managers and results from online surveys.

Researchers evaluated brand levels of familiarity, preference and the number of recommendations by travelers, among other factors.

Costa Rica occupies top positions in three of the categories evaluated: Natural Beauty, Environmental Friendliness and Hotels and Resorts.

“These results indicate the country’s focus is strongly supported by an anchored position in sustainable exploitation of natural beauty through tourism, one of its main income sources,” the study noted.

The index also highlights the country’s ability to attract investment from companies that manufacture high value-added products and that also are environmental friendly.

“Costa Rica is one of the countries to watch in the near future, both because of its consistency about ‘green’ and ‘sustainable’ [tourism], and also because of its momentum to be recognized as a country with a value proposal that optimally integrates tourism with exports promotion and attracting investment,” the analysis noted.

The country also ranked well in other categories such as having a stable legal framework, freedom of expression, political freedom and tolerance, which according to the study reflects the Costa Rican democratic tradition.

[Costa Rica] not only offers a pleasant climate, but it also allows local and foreign people access to an increasingly inclusive and well-developed health system,” the report said.

Future Brand also developed the campaign for the country’s brand, ”Essential Costa Rica,” which was presented last September. The country’s new brand generated widespread criticism in Costa Rica for its overt simplicity and poor aesthetics. The company also has worked for Australia, Argentina, Peru, Singapore, Chile, Mexico, Saint Lucia, Dubai and Qatar.

The Country Brand Index full list:

1 Brasil

2 Argentina

3 Costa Rica

4 Chile

5 Perú

6 México

7 Uruguay

8 Panamá

9 Colombia

10 Puerto Rico

11 Rep. Dominicana

12 Cuba

13 Venezuela

14 Ecuador

15 Nicaragua

16 Paraguay

17 Honduras

18 Bolivia

19 El Salvador

20 Guatemala

21 Haití

Essential Costa Rica spot:

 

Facebook Comments

You may be interested

Costa Rica to begin administering HPV vaccine
Costa Rica
20 views
Costa Rica
20 views

Costa Rica to begin administering HPV vaccine

Alejandro Zúñiga - April 25, 2019

The Social Security System (CCSS) announced Wednesday that Costa Rica will begin administering the human papilloma virus (HPV) vaccine as…

Costa Rica approves law against child abuse prepared by alleged victims of priest
Costa Rica
11 views
Costa Rica
11 views

Costa Rica approves law against child abuse prepared by alleged victims of priest

AFP and The Tico Times - April 24, 2019

Costa Rica’s congress approved on Tuesday a bill that extends the statute of limitations for the crime of sexual abuse…

International drug rehab in Costa Rica with the Costa Rica Treatment Center
Sponsored content
12 views
Sponsored content
12 views

International drug rehab in Costa Rica with the Costa Rica Treatment Center

The Tico Times - April 24, 2019

Costa Rica Treatment Center understands the process of addiction recovery from personal experience. Their evidence-based treatment programs are engineered to…

Do NOT follow this link or you will be banned from the site!