Smashburger opens first Latin American restaurant in Costa Rica
The U.S.-based fast food chain Smashburger opened its first Latin American restaurant in Costa Rica last Dec. 1.
The restaurant, located at Lincoln Plaza mall northeast of San José, is the first of 18 franchises planned for the region by partner Richard Eisenberg of QSR International. Eisenberg plans to open other locations in Central America, South America and the Caribbean.
The new restaurant marks the third international market for the brand. It currently operates locations in Kuwait and Canada, and plans to open its next international locations in Saudi Arabia in early 2013, Smashburger CEO David Prokupek said.
“Our expansion into Latin America is an important milestone for Smashburger,“ he said. “We’ve built a brand that has a strong, passionate following well beyond the borders of the United States. Costa Rica is certain to be a great market for us.”
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