Costa Rica Tourism Board unveils new U.S., Canada ad campaign

October 7, 2011

Watch a video of the new ad campaign and its laid-back sloth star here.

The Costa Rica Tourism Board unveiled a new advertising campaign Thursday that aims to lure tourists in the United States and Canada to the isthmus by giving away $1 million worth of vacation packages.

The campaign, called “Costa Rica’s Million Dollar Gift of Happiness” features an anthropomorphic, easy-going sloths peddling the chance to win one of five different “happiness”-themed tours. Hopefuls can enter by registering on Visit Costa Rica’s Facebook page. The contest runs through February 5, 2012. Tour themes are romance, adventure travel, wildlife and nature, extreme sports or cultural activities.

The campaign is the largest advertising campaign by the Costa Rican Tourism Board aimed specifically at North Americans in 16 years, according to a statement from the tourism board. The organization’s goal is to increase the numbers of annual visitors to Costa Rica by five percent. The campaign was headed by Atlanta-based advertising agency 22Squared. The tourism board contracted the company in January to produce the ad drive.

“Costa Rica has long embraced American and Canadian visitors with open arms,” said Costa Rica Tourism Minister, Allan Flores. “Sharing our country with others is one of the things that make Costa Ricans most happy, and this campaign will demonstrate that we really mean it when we say it.”

In 2010, an estimated 2,099,829 tourists came to Costa Rica, the highest recorded number in history,

Facebook Comments

You may be interested

Pic of the Day: Costa Rica’s Isla Nublar (aka Cocos Island)
Pic of the Day
86 views
Pic of the Day
86 views

Pic of the Day: Costa Rica’s Isla Nublar (aka Cocos Island)

Alejandro Zúñiga - April 18, 2019

Isla Nublar, the setting for much of the "Jurassic Park" series, is unfortunately not a real Costa Rican island. Cocos…

Costa Rica holds Maduro regime responsible for diplomat’s safety
Costa Rica
12 views
Costa Rica
12 views

Costa Rica holds Maduro regime responsible for diplomat’s safety

AFP and The Tico Times - April 18, 2019

The Costa Rican Foreign Ministry said on Wednesday that it places responsibility with the Venezuelan government of Nicolás Maduro for…

Venezuela withdraws diplomatic credential from Costa Rican diplomat
Latin America
30 views
Latin America
30 views

Venezuela withdraws diplomatic credential from Costa Rican diplomat

AFP and The Tico Times - April 17, 2019

Venezuela withdrew the diplomatic credential from the Costa Rican chargé d'affaires on Tuesday in retaliation for the country’s acceptance of…

Do NOT follow this link or you will be banned from the site!