Small Costa Rica hotels seek safety in numbers
Tomorrow about 150 managers of small hotels from around Central America will gather in San José´s Radisson Hotel for their sixth annual conference, searching for ways to remain competitive in the face of a growing number of foreign-owned chain hotels.
The irony of their chosen venue is not lost upon the event´s organizer, local hotelier and president of the Costa Rican Network of Small Hotels, Jane Lemarie, but she says the problem with small hotels is they just don´t have the space to host a big conference. That is why the message of the conference, which is also organized by the Central American Federation of Small Hotels, will be strength through numbers, she says.
Some 2,500 hotels are open in the country and 80 percent of them have fewer than 50 rooms, according to figures from the Costa Rican Tourism Board. Yet the increasing presence of foreign hotel chains, such as the Hilton, which recently announced a fifth hotel project here, presents a challenge to smaller hotels with fewer resources, especially in marketing.
But Lemarie has a plan. She hopes that small hotels can better compete by emphasizing service and by cooperating with each other as a network.
You may be interested
Costa Rica extends tourist visas until November 18Alejandro Zúñiga - July 8, 2020
Costa Rica's Immigration Administration is offering foreigners extra flexibility as countries continue to restrict travel due to the coronavirus pandemic.…
Costa Rica coronavirus data for July 8, 2020Alejandro Zúñiga - July 8, 2020
Costa Rica confirmed 350 new cases of the coronavirus over the past day, totaling 5,836 cumulative known cases, the Health…
Great deals on dental care in Costa Rica during COVID crisisDr. Peter Aborn / Goodness Dental - July 8, 2020
While Costa Rica's borders are scheduled to open on August 1, 2020, Costa Rican authorities have yet to announce the…