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TT Attracts Varied and Well-Schooled Readers

March 14, 2008

People read The Tico Times principally for news about Costa Rica and Central America, according to the latest Tico Times reader survey.

But it is also an important tool for practicing English among readers for whom English is not their native tongue.

Conducted last fall with survey forms published in the newspaper and on the Web site, ticotimes.net, the survey also found:

_ About 55% of the respondents live in Costa Rica, 41% live in the United States, 2% in Canada and the rest in other countries.

_ Readers responded from all seven of Costa Rica’s provinces.

_ 12% of respondents in Costa Rica are Ticos.

_ Respondents outside of Costa Rica are in all 50 U.S. states and 50 countries around the world.

_ 82% of those surveyed say they have a bachelor’s degree or higher.

_ Respondents are in Costa Rica for vacation, investment, work and retirement.

_ The average salary of a Tico Times reader in the U.S. is $79,600; in Costa Rica, it is $48,800.

_ Readers say they “always read” political, environment, and business and economic news.

_ In the Weekend section, the two-page travel feature “Exploring Costa Rica” continues to be the readers’ favorite.

_ The Nica Times, a weekly supplement to The Tico Times, is perused by two-thirds of readers.

_ The number of respondents using the Web site continues to grow, with 75% rating the quality of the site as good or excellent.

_ 67% of respondents are male and 77% are U.S. citizens.

 94% say they “always read” Tico Times supplements, the most popular of which are Real Estate and Construction and the destination supplements, such as Guanacaste and the Central Pacific.

“As we celebrate our 52nd birthday, we continue to be the leading English-language newspaper in Costa Rica and Central America,” said Abby Daniell, Tico Times general manager. “We thank you for participating in the survey and encourage you to continue sending us your letters, news tips and suggestions.”

As part of the survey, The Tico Times randomly chooses five respondents within Costa Rica and five outside the country to receive free one-year subscriptions.

The winners in Costa Rica are: Zoe Courtier of Talamanca, Laura Beckman of Escazú, Roberto Sagrera of Rohrmoser, Carlton D. Perkins of Quepos and Richard Tandlich of Heredia.

Winners outside of Costa Rica are all in the United States: Elwood Schwartz of Oklahoma; George Peterson of Florida; Roger Gray of Arizona; Russ Flinchum of Florida; and Matteus McCormick of South Carolina.

The survey, conducted by Ossuli S.A., attracted 198 respondents and had a margin of error of plus or minus 7 points.

 

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