No menu items!

COSTA RICA'S LEADING ENGLISH LANGUAGE NEWSPAPER

HomeArchiveNew Campaign Targets Domestic Violence

New Campaign Targets Domestic Violence

“We Are All One,” “Those Who Remain Quiet are Accomplices” and “Change Begins with Peace.” These messages will soon be broadcast over national television and radio airwaves as part of a campaign to make Costa Ricans more conscious of domestic violence.

The National Institute for Women (INAMU) in collaboration with the First Lady’s Office launched the campaign. Entitled “We Are All One,” it features three 30-second clips made for radio and television, each of which will air for one month.

The goal is to make people aware of domestic violence, which is a growing problem in Costa Rica, said Gustavo Dallmeir, director of Alianza Creativa, the company that produced the clips.

“We want people to realize that we’ve all been aggressors at one point or another,” Dallmeir said. “Aggression doesn’t just occur physically – it can be a psychological way of asserting power by looking at women as objects.”

Three television commercials were debuted at the inauguration ceremony at Casa Presidencial Feb. 16. The first depicts a young boy playing with Barbie and soldier dolls, making the soldier tell Barbie she has to clean because she’s a woman.

The second commercial shows candles blowing out in the wind, and the third features three women talking about the harmful effects of violent relationships.

Campaign planners hope seeing these clips on television will spark a dialogue between men and women that allows them to develop “ways of living that respect the values and human rights of all people in society, eradicating the various levels of violence and strengthening the Costa Rican family,” according to a statement from INAMU.

 

Trending Now

Costa Rica and Panama Seek Gold Cup Glory Against North American Giants

With no Caribbean teams advancing, a Central American contingent made up of Panama, Costa Rica, Honduras, and Guatemala heads into the quarterfinals of the...

Costa Rica Moves Forward with Crypto Regulation to Combat Financial Crime

Costa Rica’s Legislative Assembly has advanced a landmark bill targeting the regulation of virtual asset service providers (VASPs), aiming to bolster the nation’s defenses...

Hondurans March to Mark 2009 Coup as Election Battle Heats Up

Thousands of government supporters marched Saturday in the capital of Honduras to commemorate the anniversary of the 2009 coup that ousted then-leftist President Manuel...

Costa Rica Court Moves to Lift President Chaves’ Immunity

Costa Rica’s Supreme Court of Justice on Tuesday asked Congress — for the first time in the history of this country with a well-established...

Retired Nicaraguan Army Captain Sentenced to 50 Years for Treason

A retired military officer was sentenced to 50 years in prison in Nicaragua for the crime of "treason against the homeland," his family denounced...

An Expat’s Take: 5 Burning Questions About Life in Costa Rica Right Now

Have you been keeping up with the various events taking place in Costa Rica? There is always something interesting going down, and here are...
Avatar
spot_img
Costa Rica Tours
Costa Rica Coffee Maker Chorreador
Costa Rica Coffee Maker Chorreador
Costa Rica Travel Insurance
Costa Rica Rocking Chait
Costa Rica Travel

Latest News from Costa Rica