The Costa Rican Tourism Board on Thursday will relaunch a promotion campaign titled “¡Vamos a turistear!” (Let's go sightseeing!) to encourage local tourists to take advantage of green season deals.
The Costa Rican Tourism Board on Thursday confirmed approval of the first applications for the use by tourism businesses of the country's brand, "Essential Costa Rica," in advertising, corporate communications and promotional events.
After Costa Rica’s historic string of World Cup wins so far, the small Central American country of 4.8 million is hoping that all the extra attention will translate into more tourists and foreign investment.
La Sele's historic qualification for the quarterfinals round of the 2014 World Cup in Brazil prompted the Costa Rican Tourism Board (ICT) to extend the airing of a TV ad campaign currently promoting the country as an ideal destination for tourism, trade and investment.
An already pricey visit to Corcovado National Park on Costa Rica's Osa Peninsula just got more expensive. Costa Rica's National System of Conservation Areas announced in January that starting today visitors to the country's most biodiverse national park must be accompanied by a certified guide.
Business promoters hope that a new national brand will make investors imagine another kind of "green" besides environmentalism when they think of Costa Rica.
