• Costa Rica Coffee Guide
  • Costa Rica Travel Insurance

Tourism officials approve first licenses for use of country brand ‘Essential Costa Rica’

July 18, 2014

The Costa Rican Tourism Board (ICT) on Thursday confirmed approval of the first applications for the use by tourism businesses of the country’s brand, “Essential Costa Rica,” in advertising, corporate communications and promotional events.

The first group of 17 companies includes hotels, car rental agencies, travel agencies and tours operators who now are authorized to use the brand’s graphic elements to promote businesses, both in Costa Rica and abroad.

“We are confident that a well-positioned and managed country brand will help promote economic and social growth of the tourism industry,” ICT’s Marketing Director Alejandro Castro said.

The companies obtained the licenses by complying with requirements in a process that began on April 21, following approval of regulations for the brand use. The country brand concept was presented by tourism officials last September.

A license authorizes use of the country brand on websites, email signatures, printed stationary, offices, vehicles and mass advertising in printed media, radio and TV.

Business owners interested in applying for a license can download an application form and licensing regulations at the ICT’s website. Documents are available in Spanish only, but bilingual staff is available at the ICT.

For more information, contact ICT’s Marketing Department at: (506)2299-5800 ext. 5746 or 5771 or by email: marcapais@ict.go.cr.

You may be interested

Keylor Navas excellent, but leaves with injury as PSG advances in Champions League
Keylor Navas
737 views
Keylor Navas
737 views

Keylor Navas excellent, but leaves with injury as PSG advances in Champions League

The Tico Times - August 12, 2020

Keylor Navas made several key saves in the first half as PSG rallied late to beat Atalanta, 2-1, in Wednesday's…

Costa Rica coronavirus updates for Wednesday, August 12
Costa Rica
21892 views
Costa Rica
21892 views

Costa Rica coronavirus updates for Wednesday, August 12

Alejandro Zúñiga - August 12, 2020

Costa Rica announced eight new coronavirus-related deaths over the past day for a total of 263, according to official data…

Chambers launch campaigns to encourage Costa Rican tourism
Costa Rica
4808 views
Costa Rica
4808 views

Chambers launch campaigns to encourage Costa Rican tourism

Alejandro Zúñiga - August 12, 2020

The Costa Rica Tourism Board (ICT) has launched the second phase of "Vamos a Turistear," its campaign dedicated to domestic…