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Costa Rica
Monday, August 2, 2021
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Country brand

Tourism officials approve first licenses for use of country brand ‘Essential Costa Rica’

The Costa Rican Tourism Board on Thursday confirmed approval of the first applications for the use by tourism businesses of the country's brand, "Essential Costa Rica," in advertising, corporate communications and promotional events.

Costa Rica’s new national brand hopes to attract investment, tourism

Business promoters hope that a new national brand will make investors imagine another kind of "green" besides environmentalism when they think of Costa Rica.

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