Health and prosperity make a great business model

January 21, 2011

One way to stay healthy and live longer is to have a good diet with wholesome foods. Things really get interesting is when people who feed us start adapting their business models to the Chinese principals of yin and yang. That’s the idea behind macrobiotic food, and if businesswoman Noelia De León is any measure, it has proven a successful model.

De León’s macrobiotic food company, Konig Sabroso, recently won a History of Excellence award at Costa Rica Innova 2010, an annual business expo to highlight innovation. Konig Sabroso, a medium-sized food business, operates Pan Konig, which for the past 25 years has been selling a variety of breads made from natural ingredients that are free from sodium, sugar and chemical additives. De León started the bread shop in 1985 with a small loan and only three recipes. As she grew her business through the years, she focused on educating consumers about the importance of eating healthy food.

Today that investment in her customers’ health has paid off, and De Leon is receiving some well-deserved recognition. In addition to the excellence award, the Chamber of Exporters recently named De León, who also serves as president of the Costa Rican Businesswomen’s Forum, Businesswoman of the Year. For more on her company, look for a forthcoming web page at www.facebook.com/KonigSalud.

Congratulations Noelia!

Facebook Comments

You may be interested

Costa Rica approves law against child abuse prepared by alleged victims of priest
Costa Rica
1 views
Costa Rica
1 views

Costa Rica approves law against child abuse prepared by alleged victims of priest

AFP and The Tico Times - April 24, 2019

Costa Rica’s congress approved on Tuesday a bill that extends the statute of limitations for the crime of sexual abuse…

International drug rehab in Costa Rica with the Costa Rica Treatment Center
Sponsored content
8 views
Sponsored content
8 views

International drug rehab in Costa Rica with the Costa Rica Treatment Center

The Tico Times - April 24, 2019

Costa Rica Treatment Center understands the process of addiction recovery from personal experience. Their evidence-based treatment programs are engineered to…

Costa Rica meets with Inter-American Commission on Human Rights to discuss Nicaragua, Venezuela, indigenous rights
Costa Rica
11 views
Costa Rica
11 views

Costa Rica meets with Inter-American Commission on Human Rights to discuss Nicaragua, Venezuela, indigenous rights

Alejandro Zúñiga - April 23, 2019

Costa Rica’s Minister of Foreign Affairs, Manuel Ventura Robles, met with the Inter-American Commission on Human Rights (IACHR) this week…

Do NOT follow this link or you will be banned from the site!