Spanish Firm Takes over Marketing for Hotel Dario

July 18, 2008

Spanish hotel marketing giant Keytel has signed on to market Granada’s luxurious colonial-style Hotel Dario as its first client in Nicaragua.

Keytel will market the four-star hotel in Canada, Europe and the United States, according to Dario’s marketing manager Daysi Pilarte. She said the firm will also focus on marketing Nicaragua as a destination.

“It’s a marketing strategy to increase the influx of tourists here,” said Pilarte.- The 2-year-old Hotel Dario, located on Calle Calzada – the bustling aorta of Granada’s nightlife scene –- can accommodate 30 guests.

It’s colonial-style splendor, complete with its two open-air patios that house a fountain and swimming pool, the chic café Chocolate and the elegant restaurant El Tranvia, sets Dario apart as one of Granada’s most luxurious hotels.

A member of the Hotusa group, Keytel was founded in 1973 and today offers marketing strategies to nearly 1,400 hotels.

Catering mainly to the corporate market, Keytel has cooperation agreements with tourism chains around the world, from Travel Advisors to Barceló to Gesta. Keytel’s tour operator Restel plays a key role in marketing that seeks to counter tourism lows when it’s not vacation season.

 

Facebook Comments

You may be interested

Freed Nicaraguan prisoner tells of torture
Central America
25 views
Central America
25 views

Freed Nicaraguan prisoner tells of torture

AFP - April 23, 2019

One Nicaraguan guard pinned his hand to a table with his knee while another ripped out a nail with a…

Costa Rica celebrates 150 years of free education
Costa Rica
8 views
Costa Rica
8 views

Costa Rica celebrates 150 years of free education

Alejandro Zúñiga - April 22, 2019

Costa Rica on Monday celebrated 150 years of free, obligatory and state-paid education with a ceremony at the Escuela Jesús…

Alajuelense eliminated in the Costa Rican Clausura
Soccer
9 views
Soccer
9 views

Alajuelense eliminated in the Costa Rican Clausura

AFP and The Tico Times - April 21, 2019

Liga Deportiva Alajuelense tied 2-2 against the reigning champion, Club Sport Herediano, and was eliminated from the semifinals of the…

Do NOT follow this link or you will be banned from the site!