No menu items!

COSTA RICA'S LEADING ENGLISH LANGUAGE NEWSPAPER

HomeTopicsTravel and TourismCosta Rica promoting adventure tourism to U.S. audiences during Winter Olympics broadcasts

Costa Rica promoting adventure tourism to U.S. audiences during Winter Olympics broadcasts

No, Costa Rica doesn’t have any athletes at the 2014 Winter Olympics in Sochi, Russia. But the country will still get its chance to shine through the ice and snow. The Costa Rican Tourism Board (ICT) will broadcast ads promoting sun, beaches and adventure tourism in Costa Rica for U.S. television audiences. 

The 30-second spots are part of Costa Rica’s new “Essential Costa Rica” brand campaignCosta Rica will air 267 ads during the NBC broadcast of the games from Feb. 7-23. The total endeavor will cost $500,000.

“They aim to show the essence of Costa Rica as a tourist destination for the Olympics’ millions of viewers,” Tourism Minister Allan Flores said.

Flores said the ads intend to strengthen Costa Rica’s tourist destination image among sport and adventure lovers.

The previous edition of the Olympic Winter Games, hosted ​​by Vancouver, Canada, in 2010, attracted 190 million viewers, according to NBC. The TV network has exclusive rights to the Olympics in the United States.

This year’s Winter Games will  be seen by 65 percent of U.S. adults aged 18-55, which represents some 158 million viewers, according to estimates by Forbes magazine.

The “Essential Costa Rica” campaign launched in 2013, and was shown in movie theaters at various U.S. cities. Watch the full 2:52 version of the TV spot below:

Popular Articles

Costa Rica Aims to Ban Highly Hazardous Pesticides

Costa Rica is moving to ban highly hazardous pesticides, thanks to a new bill that is currently being discussed by congressional representatives in the...

Keylor Navas Set to Rejoin Costa Rican National Team for 2025 Gold Cup

Goalkeeper Keylor Navas, a Costa Rican football icon, is poised to return to La Sele for the 2025 Gold Cup, nearly a year after...

Trump congratulates Pope León XIV, a “great honor” for the US

President Donald Trump congratulated León XIV, the first pope from the United States, in a message on his Truth Social network on Thursday. “Congratulations...
L. Arias
L. Arias
Reporter | The Tico Times |
spot_img
Costa Rica Tours
Costa Rica Coffee Maker Chorreador
Costa Rica Coffee Maker Chorreador
Costa Rica Travel Insurance
Costa Rica Rocking Chait

Latest Articles