Costa Rica Coffee Guide

Costa Rica launches new tourism publicity campaign in U.S. and Canada

April 24, 2013

The Costa Rican Tourism Board (ICT) soon will be launching a new advertising campaign in 1,345 movie theaters across the United States and Canada to promote the country’s most important tourist attractions.

The ICT signed a contract with international advertising agency 22 Squared, the ICT said Wednesday at a presentation with local tourism operators.

In a press release, ICT said the plan gives continuity to the “Gift of Happiness” campaign that is currently being aired in these two countries. That ad campaign was developed by the same agency.

Screenings will continue through early 2014 in theaters in New York, Chicago, Los Angeles, San Francisco, Denver, Atlanta, Palm Beach, Dallas, Houston, and Montreal.

The plan also includes the creation of an iPad app called “Go Costa Rica,” and the posting of information on social platforms Pinterest and Instagram.

The messages aim to increase visits during the green season, which in Costa Rica runs May-October, and to promote tourist destinations in the capital, San José.

You may be interested

SJO airport improvements delayed, report says
Costa Rica
6701 views
Costa Rica
6701 views

SJO airport improvements delayed, report says

Alejandro Zúñiga - September 28, 2020

The operator of Costa Rica's Juan Santamaría International Airport (SJO) will suspend planned improvements for several years due to the…

Remembering Dery Dyer, former editor and publisher of The Tico Times
The Tico Times
5813 views
The Tico Times
5813 views

Remembering Dery Dyer, former editor and publisher of The Tico Times

The Tico Times - September 28, 2020

Dery Dyer, former Editor and Publisher of The Tico Times, passed away last week. The daughter of Tico Times Founder…

International Coffee Day and Costa Rica
Coffee
12 views
Coffee
12 views

International Coffee Day and Costa Rica

Steven Hodel - September 28, 2020

Every day should be a celebration, and if you’re actively looking for reasons, it isn’t hard to find one quirky…