• Costa Rica Coffee Guide

Costa Rica launches new tourism publicity campaign in U.S. and Canada

April 24, 2013

The Costa Rican Tourism Board (ICT) soon will be launching a new advertising campaign in 1,345 movie theaters across the United States and Canada to promote the country’s most important tourist attractions.

The ICT signed a contract with international advertising agency 22 Squared, the ICT said Wednesday at a presentation with local tourism operators.

In a press release, ICT said the plan gives continuity to the “Gift of Happiness” campaign that is currently being aired in these two countries. That ad campaign was developed by the same agency.

Screenings will continue through early 2014 in theaters in New York, Chicago, Los Angeles, San Francisco, Denver, Atlanta, Palm Beach, Dallas, Houston, and Montreal.

The plan also includes the creation of an iPad app called “Go Costa Rica,” and the posting of information on social platforms Pinterest and Instagram.

The messages aim to increase visits during the green season, which in Costa Rica runs May-October, and to promote tourist destinations in the capital, San José.

You may be interested

Climate Change Spurring Frog Extinctions: Conservationists
News
2 views
News
2 views

Climate Change Spurring Frog Extinctions: Conservationists

AFP - January 16, 2021

Three Central American frog species have gone extinct and many others may soon follow as their populations are ravaged by…

Rare White Tiger Born at Nicaragua Zoo
News
5 views
News
5 views

Rare White Tiger Born at Nicaragua Zoo

AFP - January 16, 2021

A rare white tiger, named "Nieve" (snow in Spanish) was born at the Nicaragua zoo, and is being raised by…

Costa Rica has administered 25,000 vaccine shots, Caja says
Costa Rica
16151 views
Costa Rica
16151 views

Costa Rica has administered 25,000 vaccine shots, Caja says

The Tico Times - January 15, 2021

Costa Rica’s public-health system has administered nearly 25,000 coronavirus vaccine shots, the Social Security System (Caja) reported. The figure —…