No menu items!

COSTA RICA'S LEADING ENGLISH LANGUAGE NEWSPAPER

HomeArchiveGrupo Nación Launches ‘La Teja’ Daily Newspaper

Grupo Nación Launches ‘La Teja’ Daily Newspaper

The most recent addition to Costa Rican newsstands: La Teja, a daily news option that offers the events of the day spiced up with plenty of color, celebrity gossip and headlines such as “El Brassier Mata” (“Brassieres Kill”).

Rubén Rodríguez, director of the paper, told The Tico Times La Teja is media company Grupo Nación’s effort to reach out to “the lower class” without the bloody cover stories and sensational photos that have become the trademark of the country’s most popular daily, Diario Extra. Rodríguez is a 10-year veteran of Grupo Nación’s daily Al Día.

“The number-one goal is to show people you can do something nice… without blood,” he said, adding that the paper is targeting not readers of La Extra, as Diario Extra is known, but the 500,000 Costa Ricans who don’t read papers regularly or aren’t tied to any particular publication, according to Grupo Nación market research.

Circulation of the new paper – named after Tico slang for ¢100 (about 20 U.S. cents), La Teja’s newsstand price – began at 40,000 on Sept. 29, its first day of publication.

It’s steadily rising thanks to a positive reader response, according to Rodríguez.

“People were wanting something different,” he said.

La Teja is published Monday-Saturday and includes features, crime reports, a family section, sports, comics and a scantily clad woman on the back cover. (Women over 18 interested in appearing in the paper can call 247-6000 for their shot at fame.) Its nine journalists came from a variety of news organizations, including La Extra, Noticias Repretel, Grupo Nación publications and others.

 

Trending Now

Climate Change in Costa Rica Devastates Coffee Farms in Los Santos

In Costa Rica’s Los Santos region, famous for producing nearly half the country’s coffee, farmers are reeling from heavy losses driven by wild weather....

Costa Rica Maintains Economic Stability Amid Global Tensions

Costa Rica is holding steady economically despite global tensions sparked by conflicts involving Israel, the United States, and Iran, according to Federico Quesada Chaves,...

Costa Rica’s Rare Birds at Risk as Human Activity Threatens Extinction

Costa Rica’s bare-necked umbrellabird, a striking black bird with a red throat pouch and crest, is in trouble. A new study in Nature Ecology...

El Salvador Slams Paris Fashion Show Inspired by Cecot Mega-Prison Inmates

The president of El Salvador, Nayib Bukele, joked on Saturday that he could send inmates from his mega-prison to France, after they were represented...

Costa Rica Identified as Key Maritime Route for Cocaine Trafficking

Costa Rica appears among the main maritime and aerial routes for cocaine trafficking between South and North America, according to the World Drug Report 2025 published...

Costa Rica and U.S. Strengthen Border Scans and Biometric Cooperation

U.S. Secretary of Homeland Security Kristi Noem met Wednesday with Honduran President Xiomara Castro to discuss security and migration, following her offer in Costa...
Avatar
spot_img
Costa Rica Tours
Costa Rica Coffee Maker Chorreador
Costa Rica Coffee Maker Chorreador
Costa Rica Travel Insurance
Costa Rica Rocking Chait
Costa Rica Travel

Latest News from Costa Rica