• Costa Rica Coffee Guide

Grupo Nación Launches ‘La Teja’ Daily Newspaper

October 6, 2006

The most recent addition to Costa Rican newsstands: La Teja, a daily news option that offers the events of the day spiced up with plenty of color, celebrity gossip and headlines such as “El Brassier Mata” (“Brassieres Kill”).

Rubén Rodríguez, director of the paper, told The Tico Times La Teja is media company Grupo Nación’s effort to reach out to “the lower class” without the bloody cover stories and sensational photos that have become the trademark of the country’s most popular daily, Diario Extra. Rodríguez is a 10-year veteran of Grupo Nación’s daily Al Día.

“The number-one goal is to show people you can do something nice… without blood,” he said, adding that the paper is targeting not readers of La Extra, as Diario Extra is known, but the 500,000 Costa Ricans who don’t read papers regularly or aren’t tied to any particular publication, according to Grupo Nación market research.

Circulation of the new paper – named after Tico slang for ¢100 (about 20 U.S. cents), La Teja’s newsstand price – began at 40,000 on Sept. 29, its first day of publication.

It’s steadily rising thanks to a positive reader response, according to Rodríguez.

“People were wanting something different,” he said.

La Teja is published Monday-Saturday and includes features, crime reports, a family section, sports, comics and a scantily clad woman on the back cover. (Women over 18 interested in appearing in the paper can call 247-6000 for their shot at fame.) Its nine journalists came from a variety of news organizations, including La Extra, Noticias Repretel, Grupo Nación publications and others.

 

You may be interested

The compromises Costa Rica made with the IMF
Costa Rica
1081 views
Costa Rica
1081 views

The compromises Costa Rica made with the IMF

The Tico Times - March 2, 2021

Costa Rica will receive a three-year, $1.78 billion loan from the International Monetary Fund as part of the financial entity’s…

Costa Rica extends tourist visas until June 2
Costa Rica
2813 views
Costa Rica
2813 views

Costa Rica extends tourist visas until June 2

Alejandro Zúñiga - March 2, 2021

The Immigration Administration (DGME) announced late Monday night that tourists who entered the country before December 1, 2020, can have their visas…

IMF approves $1.8 billion loan for Costa Rica
Costa Rica
1353 views
Costa Rica
1353 views

IMF approves $1.8 billion loan for Costa Rica

The Tico Times - March 1, 2021

The IMF approved a 36-month credit agreement for $1.778 billion dollars with Costa Rica, the entity reported Monday, which immediately…