Fried Chicken Chain To Partner with Wal-Mart
Guatemalan-based fried chicken chain Pollo Campero announced a partnership with Wal-Mart last week that will bring restaurants inside U.S. stores of the retail giant.
It’s the latest effort by Pollo Campero to expand in the United States. The company has a goal of 500 additional stores in the next five years, according to a release by the company.
Since the expansion began in 2002, 32 restaurants have already opened in cities with large concentrations of Central American immigrants such as Los Angeles, Chicago and Dallas.
Campero has had unprecedented success following migration patterns of immigrants from the Central American countries it first settled. Campero, which was founded in 1971 in Guatemala City, first established a presence in Central America, opening restaurants in every country, except Panama.
Huge sales from restaurants in airports in Guatemala and El Salvador in the 1990s prompted Campero to consider expanding north.
But Campero’s ambitions are not confined to the United States. Restaurants have opened in Spain, Ecuador, Mexico, China and Indonesia. In total, Campero has 257 stores worldwide.
In the United States,Wal-Mart’s high Latino customer base was an attraction for Campero, according to the release.
Wal-Mart’s more than 4,000 stores in the United States cast a wide net of customers. Just last month, the retail giant opened an additional 36 stores, according to a release on its Web site.
“Our clients today come from different origins and from every type of socioeconomic conditions,” said Gisel Ruiz, vice-president and regional general manager for Wal-Mart, in a statement.
“Many of them are Latin American and represent one of the fastest growing markets (in the U.S.).”
You may be interested
News briefs: Costa Rica news highlights to start your WednesdayAlejandro Zúñiga - November 25, 2020
Happy Wednesday from The Tico Times! Here's the news you should know as a new day starts in Costa Rica.…
Decarbonization will bring significant economic benefits to Costa Rica, study saysAFP and The Tico Times - November 24, 2020
Costa Rica's decarbonization plan, which seeks to transform the economy through low-emission transport and production systems, will provide the country…
Costa Rica coronavirus updates for Tuesday, November 24Alejandro Zúñiga - November 24, 2020
Costa Rica suffered 21 new coronavirus-related deaths over the past day for a total of 1,662, according to official data…