• Cielo Vista

Costa Rican sloths promote tourism at Los Angeles building

August 27, 2015
1 Comments

A billboard ad displaying a Costa Rican sloth surprised workers this week at 3333 Wilshire Boulevard in Los Angeles, California.

The ad also caught the attention of passing pedestrians and motorists, who soon started taking and sharing pictures, the Costa Rican Tourism Board (ICT) reported.

The billboard displaying the popular tree-dwelling mammals is part of an official campaign, dubbed “Save the Americans,” to promote Costa Rica in the U.S. The campaign also includes a contest to win trips to Costa Rica among those who take a picture of the billboard and share it on their social media profiles using the hashtag #slothsweepstakes.

https://twitter.com/VinceDonVito/status/636023165425094656

Of all U.S. residents, Californians are considered the most likely to visit Costa Rica, Tourism Minister Mauricio Ventura said. Many are seasoned travelers, committed to sustainability, with high income and education levels, according to ICT research.

https://twitter.com/valis_111/status/635511227121209344

ICT’s Marketing Director Alejandro Castro said the sloth billboard was meant to surprise workers immersed in their daily work at the prominent building, which houses banks, insurance companies, law firms, real estate offices and technology companies.

The “Save the Americans” campaign, along with a parallel “Save the Canadians” campaign, aims to attract a segment of overworked and overstressed people who “increasingly are refusing to take time off and relax,” said 22squared, the advertising agency that designed the campaign.

More pictures of sloths will be hung outside buildings in other US and Canada cities in coming weeks, aimed at an audience “trapped” in their offices. The campaign also will include videos to be projected on buildings at night in high-traffic areas.

The Save The Americans / Save The Canadians ad campaign was launched in December and will extend through January 2016 with an investment of $3.3 million: 85 percent in the US and 15 percent in Canada.

Watch an ICT video of the billboard displayed in Los Angeles. 

And don’t forget to pick up all your #SlothKong swag at our Tico Times online store here

Facebook Comments

You may be interested

Vice President Campbell discusses goal to ‘defend the rights of all, to speak for those who are silent’
Caribbean
239 views
Caribbean
239 views

Vice President Campbell discusses goal to ‘defend the rights of all, to speak for those who are silent’

Alejandro Zúñiga - June 18, 2019

Costa Rica's First Vice President, Epsy Campbell, spoke this week as a guest of honor at the Eighth Biennial Conference…

Costa Rica named one of world’s best billfish destinations
Fishing
313 views
Fishing
313 views

Costa Rica named one of world’s best billfish destinations

Alejandro Zúñiga - June 18, 2019

The fishing charter website FishingBooker has named Costa Rica as the fourth-best billfish destination in the world. The list --…

Fishing for freight trains
Fishing
315 views
Fishing
315 views

Fishing for freight trains

Todd Staley - June 18, 2019

In my youth, I loved rock music.  Led Zepplin, The Who, The Rolling Stones and the likes were at the…

Do NOT follow this link or you will be banned from the site!